For a while now I have been thinking of separating the wedding album design aspect of my business from the art and design. As of now Leoa Design Studio will only encompass art and design. Elioso Design will be the name of my album design company and my plans are to add a separate blog for this and transfer everything album design related over to that. I am also (still) in the process of creating my websites. Things just seem to take alot longer than I think they will around here. Between actually doing work for clients, painting, raising baby and sometimes sleeping getting my website finished is usually last on the list. It also doesn’t help that I have taken it all on my own - designing and learning dreamweaver as I go along.
In other art related news - I am just about finished with six new paintings that I am very excited about. I can’t wait to show them. I think that I won’t be offering the originals for purchase because I intend to find a gallery at some point to show them. However, I will be offering prints in my etsy shop. Stay tuned!
I haven’t posted in a while! It’s been kind of hectic around here as of late. Finishing up some stuff for the website. That project leaves me feeling rather confused and schizophrenic. I went to make a few changes and just couldn’t stop! If you notice I have redesigned my banner for both my blog and etsy. The redesign is along the lines of those. My goal is to finish that up tonight. For my sanity I really need to have the website checked off of my list of things to do.
Other than that I have been keeping busy with some album designs. Definitely looking forward to having the website up and recruiting some new clients. In fact, once the website is launched I will be having a special- all new clients will receive 15% off of their first album design. Details to follow.
Well, Elliot is currently napping and I am going to take advantage of this and make some headway on a few new paintings. Hopefully, this weekend I will have some to post here and for sale on my etsy site. Lot’s of things going on! Stay tuned!
(best friends forever)
For me, art making and music listening go hand in hand. Here is what I’ve been listening to alot lately:
- Sufjan Stevens
- Devendra Banhart
- Bat For Lashes
- The Kills
- What Made Milwaukee Famous
- The Walkmen
- White Rabbits
- Justin Timberlake
- Golden Animals
- David Byrne (a constant music staple for me)
Oh Lord, I could go on and on and on…..
What do you listen to when you’re creating (or whatever it is you do)?
After many nights and days going over the pros and cons, and researching like mad I have finally purchased a brand new printer. I am excited to welcome this addition to my studio! I have been also slaving away at new work to add to my etsy shop. Soon I will be having a grand re-opening of my shop. Not that my shop isn’t open now but it will have a complete overhaul of work. Expect some original pieces and lots of prints. (Including the piece “Afterall” that is a few posts down) The prints will be wonderfully archival. In fact, they will outlive you! So stay tuned folks!

Digital Illustration © Leoa Design Studio 2008
The way I look at it, I have three major areas of my business to keep up with. Wedding album design, fine art, and graphic design. The most important is wedding album design. I am hoping that once my website is up, this part of my business will take off. I know that with more and more wedding photographers outsourcing their album design needs, there is quite a bit of competition out there. I feel pretty confident in my abilities to deliver consistent quality album design. I may not have a huge number of clients right now, but it doesn’t worry me.
Etsy however, is one place I feel myself struggling. To be successful at etsy, you have to post new items all the time and I think it’s best if your shop has a really strong theme. The majority of the work in my etsy store is older work and I don’t feel like it is the best representation of what I do as a fine artist. I have a good idea about how I would like my shop to be and what I would like to put up there but it is hard to find time to make new work. My mind is constantly overflowing with ideas of new paintings. I just feel like I haven’t quite found my rhythm in the art making department.
I haven’t really found any solutions yet. Maybe I need to set goals for myself. Finish one painting a week? How hard can that be. Make Sunday (or any one day) my painting day? I suppose when you run your own business you really have to be consistent with your time and have clear cut goals.
Another thing is that I would really love to have a show of my work this year. It’s been a LONG time since I have been in an art show and I think it would be wonderful. So far, this year has been pretty good to me. How awesome would it be if I could finish it out with an art show, a few more album design clients, and a successful etsy shop?
A little over a year ago I quit my job as an “operations representative” (read: boring, data entry job for a mutual fund company). It was a pretty scary decision, but it was an easy one. I was pregnant at the time and I knew that once I had my son there was no way I would be a good mama working at a job that I didn’t care about. And in order to continue working there, I would have had to put him in day care. I really didn’t want to go the daycare route, since I wasn’t comfortable with the idea of someone I didn’t know spending more time with my son than me, and all of my income would really only pay for daycare and that’s pretty much it.
I told myself I would try and make it a year. I told myself I would get a job outside the home if I needed to. So far, I haven’t had too. Granted, I am not making a lot at this point. But things are really starting to happen. It’s pretty slow and steady but nonetheless it’s happening. Somehow, I am figuring out a way to make it all work. Still, I do have trouble finding balance. When your office is also your home, how does one separate “office time” from “home time?” At this point I pretty much have to work whenever I can. Most of the time, this is when my son goes to bed. Or when he is napping. Or away at the grandparents. (Thank goodness for grandparents!!)
Another thing is, when you are working for yourself and you don’t have a lot of cash to invest in your business, you end up doing most of the work yourself. For instance, I ended up designing my website myself and hiring someone to make my design into a live, working website. I spent a good amount of time designing everything, and in the meantime I still have to do things that will make me immediate money. The website isn’t needless work, since hopefully it will be prosperous in the future. But it isn’t putting money directly into my hand.
With all that said, I am always looking for new ways to make the best use of my time and to cut corners. I am realizing that organization goes along way. Right now my office is sort of a crazy mess, with no real rhyme or reason. The mess definitely wastes time for me. So I have decided to invest a little money in a new desk and some office supplies that will help me stay organized. I bought a few things from See Jane Work. They have some of the cutest office supplies! They are having a sale on their basic line. Yeah, I know I could have spent way less buying generic, bland colored office supplies. But I couldn’t help myself! I basically lived in a dreary cubicle for five years, so I think it’s completely acceptable to spend a little extra on pretty office supplies. Especially since I spend so much time in my office. It might as well be inspiring. When everything is all set up I will post before and after pictures.